Forbruker

“Forbruker” is a Norwegian term that translates to “consumer” in English. It refers to an individual or entity that purchases goods and services for personal use rather than for resale or commercial purposes. The concept of a consumer encompasses the behaviors, preferences, and rights of individuals as they engage in the marketplace, making decisions influenced by factors such as price, quality, brand, and availability. Consumers play a critical role in the economy, as their demand for products and services drives production and innovation. Understanding consumer behavior is essential for businesses, marketers, and policymakers, as it helps shape strategies for meeting the needs and desires of the market.