Markedsføring

Markedsføring, or marketing in English, refers to the process of promoting, selling, and distributing a product or service. It encompasses a variety of activities including market research, advertising, sales strategies, and customer relationship management. The primary goal of marketing is to identify and meet the needs of consumers, thereby creating value for both the company and its customers. This process involves understanding market dynamics, targeting specific audiences, and developing promotional strategies to attract and retain customers. Effective marketing not only involves the communication of a product’s benefits but also the building of a brand’s reputation in the market. Overall, marketing plays a crucial role in driving sales and fostering customer loyalty in a competitive business environment.