Gen Z, or Generation Z, refers to the demographic cohort born approximately between the mid-to-late 1990s and the early 2010s, following the Millennial generation. This generation is characterized by being the first to grow up with digital technology and the internet from a young age, which has significantly influenced their communication styles, social interactions, and worldviews. Gen Z is known for being tech-savvy, socially aware, and valuing diversity and inclusivity. They often prioritize issues such as climate change, mental health, and social justice. Gen Z represents a shift in cultural norms, often challenging traditional values and embracing global perspectives. As consumers, they tend to favor brands that align with their ethical and social values.
From oversized hats to clear blue skies rising above gigantic pristine ranches, everything is bigger in Texas. And now, it seems, the state's young workforce is expanding at an impressive…