Konkurransefortrinn

Konkurransefortrinn is a Norwegian term that translates to “competitive advantage” in English. It refers to a condition or circumstance that puts a company or individual in a favorable or superior position over competitors. This can arise from various factors, such as unique resources, technology, branding, customer relationships, or operational efficiency. A competitive advantage enables an entity to achieve greater sales, higher margins, or a stronger market presence compared to its rivals. By leveraging these advantages, organizations aim to sustain their market position and enhance profitability over the long term. Achieving and maintaining a competitive advantage is a core objective in strategic planning and marketing within businesses.