Forretningsutvikling

Forretningsutvikling, translated as “business development,” refers to the process of identifying, creating, and implementing strategies that foster growth and enhance the profitability of a business. It involves understanding market dynamics, exploring new opportunities, establishing partnerships, and developing strategic initiatives to drive expansion. Business development can encompass various activities such as market research, sales strategy, alliance formation, and new product development. The goal is to increase revenue streams and improve competitive positioning by leveraging existing resources and identifying new ones. This discipline often requires a combination of skills, including strategic thinking, relationship management, and analytical capabilities, to navigate the complexities of evolving markets and customer needs.