“Sosiale medier,” or “social media” in English, refers to digital platforms and tools that facilitate the creation, sharing, and exchange of user-generated content. They allow individuals and organizations to interact, communicate, and connect through various forms of media, including text, images, videos, and audio. Social media encompasses a diverse range of platforms, such as social networking sites (like Facebook and LinkedIn), microblogging services (like Twitter), photo and video sharing sites (like Instagram and YouTube), and messaging apps (like WhatsApp and Snapchat).
These platforms enable users to engage with content, share updates, comment, and connect with others worldwide, fostering online communities and social interactions. Social media has transformed how people communicate, access information, and participate in social and political discourse, becoming an integral part of modern communication and culture.